Having seen a gap in the catering industry for a consultancy with broad operational experience Gideon created Spires Catering Consultancy in January 2018.  Since starting the business he has been providing advice and expertise to organisations to help improve their catering offer and achieve strategic objectives.

Gideon Smith, based in Oxford, has spent over 30 years in the catering industry having worked for a large catering contractor in the operational and strategic management of contracts in Sports & Leisure, Education and Business & Industry.

He has board level experience in strategic planning and decision making and has developed business plans to significantly grow income streams and achieve cost savings for clients including leisure & sporting venues, state and independent schools, universities, business & industry. Gideon has also managed major refurbishment projects and has successfully mobilised large scale, multi-site contracts.

Gideon’s focus on understanding clients’ requirements results in solutions and recommendations that are aligned to their business needs and consumer expectations. He has a thorough and up to date knowledge of industry trends and consumer behaviour.

Gideon has a comprehensive network of contacts within the industry that he works with to provide additional expertise in specialist areas such as design & planning of catering operations, marketing & communications, trend analysis and market insights.